What is negative SEO?
The use of erroneous practices on your website to steal important keywords and damage the reputation of your brand site is referred to as negative SEO. Negative SEO is also known as Black Hat SEO, and can occur from internal or external factors.
What this means is that competitors to your business can cause a negative impact on your website using harmful practices which are categorized as external negative SEO. On the other hand, errors caused internally like, excess keyword stuffing, hidden links and duplicate content are categorized as internal negative SEO.
Components of negative SEO that are most harmful
There are various components that define negative SEO. To help you better understand what those are, we have put together a list of aspects that are a part of negative SEO:
- Creating in-effective and toxic backlinks
- The scraping method
- Unreal reviews
- Keyword stuffing
Creating in-effective and toxic backlinks
Toxic link farming is an off-page SEO practice that severely impacts your website’s ranking. Search engines like Google and Bing for instance, can recognise the effectiveness of high-quality backlinks to boost it further. On the other hand, the algorithms are also powerful to detect backlinks and similar anchor texts that come from low authority sites.
“SEO is a gradual and steady process of bringing in organic traffic. Therefore tampering with it and implementing negative SEO practices will adversely affect your business and its reputation.”
We help you create high-quality backlinks from relevant authority sites, putting a stop to in-effective backlinking. Our focus is not just on creating more backlinks but to have your backlinks on sites that have a better authority. This will indicate to a search engine that your content is informative and valuable to the reader.
The scraping method
Scraping is a method competitors use to copy original content from your website and post it across several other sites. Therefore, scrapers are extremely damaging to your website and its ranking.
In many instances, Google can easily detect content that has been duplicated especially with the Google Panda update. But when the infringed content or stolen material is found first, in such cases the search engine will help rank their site, and un-rank your site. Hence, we help you recover from such cases and eliminate these challenges for you.
This is another form of negative SEO attack that could affect your website ranking and reputation. It is an unethical practice that most businesses face with their competitors by posting false negative reviews against your brand.
“Negative SEO can be overturned. It’s about approaching the situation tactically.”
Our SEO team are well-versed with such cases and can help you overcome these challenges, reinstating your business reputation.
One of the areas most businesses go wrong with is excess use of keywords while trying to rank their website. Keyword stuffing, highlights the unnatural flow of content, which can also be detected by search engines.
This practice is extremely harmful to your site and can destroy your SEO efforts. So to help you recover from such instances, we optimize your content using the right amount of effective keywords by conducting extensive keyword research.
Negative SEO – Why you must stay away from it
The use of tactics that Google recognizes as black hat or negative SEO is only going to cause harm to your website. Therefore, staying away from intentional negative practices is essential to ensure that your website does not face the penalties imposed by Google.
Factors such as developing the right content, optimizing your site effectively and using proper backlinks are in the hands of your business. External factors may not always be in your control but can be managed. Hence, if you are facing issues with your site and are under the purview of Google’s penalty we can assist you recover from that.