What is influencer marketing about?
Influencer marketing is a segment of social media marketing that involves collaborations with influencers to endorse products and services. When an established influencer promotes your product or service through their social media account, it directly reaches all their followers.
By joining hands with the right influencers, you can connect with your target audience and convince them to take an interest in your brand. This is an easy and efficient way to engage potential customers, especially for luxury goods and service businesses.
The following statistics show the growing relevance of influencer marketing in the business world.
- The influencer marketing industry was valued at $1.7 billion in 2016. It has risen to a whopping $13.8 billion by 2021 and is expected to grow even further in the coming years.
- 60% of marketers believe that in comparison to content produced by brands, it is content produced by influencers that drive up appeal and engagement.
Key functions of our influencer marketing agency Dubai
The chances of your brand getting noticed by potential customers increases significantly through influencer marketing.
At NeverStop Media, we take a holistic approach to influencer marketing. From ensuring that your brand teams up with the most relevant influencers for your business to handling the legal aspects of the collaboration, we develop a marketing plan that provides the most value for your brand.
Take a look at the major elements that go into our influencer marketing plans.
- Reaching out to relevant influencers for your brand
- Launching and managing influencer campaigns
- Providing content creation ideas and tactics
- Handling legal aspects of the collaborations
- Measuring the performance of outreach campaigns
Reaching out to relevant influencers for your brand
Collaborating with the right influencers is an essential step that, if done wrong, can negatively impact your brand image. It is vital to reach out to relevant influencers whose values are associated with your product and services and who can market your brand right. Our team has ample experience in spotting and reaching out to the influencers that can bring the most positive impact to our clients’ businesses.
Launching and managing influencer campaigns
We throw ideas around to come up with a feasible, worthwhile, and productive social media influencer campaign for your brand. This involves understanding the behavioral trends of your target audience, brainstorming on the best way to showcase your brand’s voice across social media platforms, planning the time range and tone of the campaign, and much more. After we launch a campaign, we keep an eye on its progress and ensure it goes smoothly.
Providing content creation ideas and tactics
The social media team develops an engaging and creative content strategy for your brand that boosts its appeal among customers across various platforms such as Instagram and TikTok. We ensure that the content plan remains consistent and throws light on your brand’s activities among the target audience.
Handling legal aspects of the collaborations
We help in managing the legal aspects of your brand’s collaboration with influencers. This includes handling contracts, ensuring that the disclosure rules are appropriate, and much more.
Measuring the performance of outreach campaigns
The team closely monitors how your brand’s influencer marketing campaigns are shaping up using the latest social media tools. We set and measure KPIs, monitor viewer engagement and ensure that the returns are as expected every step of the way.
Attract customers to your business with our Dubai influencer marketing services
Benefits of doing influencer marketing with NSM
Collaborations with top and relevant influencers
Fresh and innovative content plans
Systematic campaign execution
Detailed analysis and reports on KPIs
Tap into the power of social media to make an impact on people’s minds. At NSM, we can handle your influencer collaborations, develop creative content strategies, and help your brand make a lasting impression on potential customers.
Our team is adept at handling your brand’s influencer outreach campaigns, ensuring that KPIs are met appropriately, keeping track of overall performance, and developing reports on the same. In this manner, our digital marketing team brings your brand to the limelight and draws in new customers to your business.