What are Google ads services?
In the simplest form, Google Adwords enables your business to promote your products and services online while helping you increase your website traffic. If you are a brand that is looking to expand your market base, our effective Google ads services in Dubai can help you with that.
Google Adwords program – The services we offer
Our Google ads program includes Search ads, Map ads, Display ads, Shop ads, and YouTube ads. We target your business towards potential customers using these different types of online advertising techniques to ensure maximum market outreach. When it comes to digital marketing there are different methods like influencer marketing, email marketing, and social media. Perhaps, one of the most commonly used and effective methods is Google ads.
Search ads
The ads that are displayed in the first segment of search results are referred to as search ads. These paid ads help boost visibility for your brand and business and can ultimately result in increased website traffic and sales conversion.
We incorporate all the important keywords that people search for and optimize your website content effectively. Therefore, when customers search for a particular product or service, the websites that show up at the top of the Google search page are more likely to get clicks.
Map ads
On the results page, map ads are placed second to search ads. These advertisements highlight not only your website but also the locations where your business is available at. For visitors who search online for a particular product or any given service, your brand site is advertised along with your business location.
With map ads, you not only have the chance to increase your website traffic but physical traffic to your outlets as well. For all local retail businesses, using map ads is a highly-effective medium of bringing in more customers into your stores.
Display ads
One of the most popular forms of online advertising. Display ads are a way to bring more traffic to your website through other high-authority sites.
We specialize in targeting relevant websites to place your display ads on. Which ultimately helps attract the attention of potential customers towards your brand.
Shopping ads
Shopping ads are placed right after the map ads section on the Google search results page. It showcases individual products with certain key details pertaining to them. This makes it easy for your business to directly showcase your product on the search page, which can potentially encourage visitors to click on it.
YouTube/Video ads
Creative videos that showcase your brand are advertised through YouTube. These video ads play before a certain video, during a video, or separately as a full video on the YouTube search results page.
“About 75 – 90% of all traffic goes to websites that display on the first page of Google”
With about 2.1 billion users across the world, the potential YouTube holds as a digital marketing platform is huge.
Google ads services agency – Why you should choose our services
NSM specializes in providing Google advertising services. With the help of our digital marketers, you can now expand your customer base through effective online advertising. Here’s how we can help you achieve your marketing goals through our Google ads service:
- Help you utilize Google market reach
- Assist you in expanding your local customer base
- Enabling international exposure for your business
- We help you in retargeting your customers
- Analyzing and reporting your Google ads campaign
Help you utilize Google market reach
With over 4.3 billion users on Google, the market reach is immense. With our Google ad services, you have the opportunity to promote your business to a large number of people around the globe.
Assist you in expanding your local customer base
Our Google ads management service helps you expand your local customer base through Map ads and other regional-specific advertisements.
Enabling international exposure for your business
When we create a Google ad campaign for your business, the scope of it is not limited to local regions only but can also reach an international audience. Google has programmed its algorithm in such a way that it analyzes the interests of customers across the globe and targets your advertisements to them.
We help you in retargeting your customers
Retaining customers is as important as bringing in newer ones. Most people go online to search for a particular product or service to purchase and do not complete the transaction. This is when Google ads retargeting comes into the picture. The data that we derive through analysis helps us retarget the advertisements to those who have previously shown interest in those products.
Analyzing and reporting your Google ads campaign
Marketing campaigns can be successful through periodic analysis and reporting. We use advanced Google analytics tools to keep track of the performance and make necessary changes to the campaign when required. This enables us to make effective marketing decisions for your business and gives you an insight into the interests and behavior of the market.
Components of Google ads that we focus on
While managing your Google ads campaign, we empathize on a few aspects that are important to improve the impact and performance of the ads.
- Conversion rate
- Click-through rate
- Lookalike audience
- Keyword Planning
- Google ads quality score
Conversion rate
Using Google analytics tools, we measure the rate of conversions through the ads that we have run. This helps us get a clear picture of how many people, from which regions and age categories have converted into sales. Thus, it enables us to design suitable campaigns in the future.
Click-through rate
We monitor the number of clicks on your advertisement. When a click-through rate is high, it indicates the relevance of the advertisement and its match to search queries.
Lookalike audience
Google monitors millions of search queries a day. Thus, it recognizes the interests of people based on their queries and categorizes these queries as lookalike audiences. This enables us to push advertisements specific to these groups of people who could potentially be your customers.
Keyword Planning
For Google ads, using the right keywords is essential. Although these are paid ads, knowing what keywords to use is important. We use advanced tools to identify the most effective keywords based on Google searches and integrate them into your advertising campaigns.
Google ads quality score
The search engine monitors factors such as CTR, content quality, and previous SERPs to determine a specific score. Your advertisement ranking is based on the quality score you have received. Therefore, we analyze all the important components to make necessary adjustments and secure an improved score.
Top highlights of Google ads
With over 4 billion users, Google is the largest and most powerful search engine here till date. Therefore, here are some of the top reasons why you should consider Google ads for your business:
| Google Highlights | Top Stats |
| Google search page 1 | 98% of visitors choose a site on the first search page of Google |
| Search engine Domain | Second-most visited domain of 2022 |
| Display campaigns | Reach 90% global internet users |
| PPC Campaign | Two out of five SMEs run PPC campaigns |
| Google Ads reach | Over 2 million applications and websites are part of the network |
NeverStop Media – Your Google advertising agency in Dubai
We help you boost your brand visibility, promote your products and services, and grow your website traffic to ultimately increase your conversion rate. Our Google ads company covers all the important aspects that are required to help your business reach a local as well as an international audience.
