Advertisers prefer online game sites for marketing campaigns because gamers spend significant time on these platforms, ensuring high engagement. In-game ads integrate seamlessly, providing a non-disruptive experience that enhances brand recall. These ads target specific demographics effectively, leveraging data analytics to optimize campaigns.

What Types of In-Game Ads are Commonly Used?

Ad Type	Placement	Example
Banner Ads	Screen edges	Game menus
Video Ads	Between game levels	Rewarded videos
Interstitial Ads	Natural game breaks	Level transitions
Native Ads	In-game objects	Billboards in racing games

Case Studies of Advertising on Online Game Sites

Maybelline’s Lifter Gloss Campaign
Prada Candy in Candy Crush Saga
Ben & Jerry’s Rewarded Video Ads
Sky Mobile’s iPhone 13 Pro Campaign

Maybelline’s Lifter Gloss Campaign

According to Arabonlinecasino.com, Maybelline’s Lifter Gloss campaign, in partnership with Activision Blizzard Media, featured a mini-game within Candy Crush Saga. The innovative activation aimed to engage users directly within the game environment.

The campaign achieved significant success, attracting over 100,000 daily visitors and generating millions of plays. By integrating the brand into a popular game, Maybelline effectively increased brand visibility and engagement.

Prada Candy in Candy Crush Saga

Prada collaborated with Candy Crush Saga to create a playable brand experience for Prada Candy. This integration significantly boosted ad recall and top-of-mind awareness. The campaign allowed players to interact with Prada Candy within the game, making the brand memorable and engaging.

Ben & Jerry’s Rewarded Video Ads

Ben & Jerry’s wanted to promote its ice cream delivery service. The company developed ads for premium mobile platforms. These ads offered in-game rewards for watching, ensuring the campaign is successful by driving users’ interest. So, this is another case study of successful digital marketing.

Sky Mobile’s iPhone 13 Pro Campaign

Sky Mobile used rewarded video ads to boost awareness and brand messages for the iPhone 13 Pro. The company targeted specific demographics through online game sites for marketing campaigns. Not only did Sky Mobile leverage data analytics for ad placement, but they also achieved positive branding impact and consumer engagement.

Risks of Using Online Games for Marketing

Repetitive and intrusive ads can cause ad fatigue for gamers.
Bot prevalence and fraudulent activities can negatively impact marketing campaign metrics.
Privacy issues can arise due to the collection of players’ data for targeted advertising.
Some companies manipulate or exploit players through gamified marketing, leading to ethical issues.
Advanced technology is necessary for implementing dynamic in-game advertisements.

Marketing on Online Game Sites – Implications for SEO

Marketing on online gaming sites has a relationship with SEO. Therefore, if you are running a professional campaign, make sure you consider the following from an SEO standpoint. Ignoring this would prevent you from achieving your SEO and marketing goals through online game sites.

Target gaming-related keywords for better search rankings.
Build backlinks from reputable gaming sites.
Track user behavior to refine SEO strategies.
Target local gamers with geo-specific content management.
Use schema markup for better indexing.
Create gamified ads for marketing campaigns.
Capture intent-driven and real-time moments with targeted ads.

Use Online Game Sites for Ads to Succeed – Final Words

More than one billion people play online games. The number is increasing significantly due to boosted engagement from the U.S, European countries, Japan, South Korea, and China. Therefore, you must leverage the expanding gaming community and use online game sites for ads to run successful campaigns for your company.

Why do Advertisers like to Use Online Game Sites for Marketing Campaigns?