Top 5 effective ways to increase readership
We have listed out the top 5 ways to increase blog traffic on your site. These methods are highly proven tactics that have fetched positive results. Let’s take a look at each one of them in detail:
- Write blogs on topics that are most searched
- Boost your blogs with relevant high-authority internal links
- Promote the blogs on various social media communities
- Refresh and update your content with relevant information
- Repurpose your blog content to Twitter requirements
Write blogs on topics that are most searched
Writing about trending topics might seem extremely tempting, but the results and their impact is short-lived. What’s really important is to identify topics that are most searched and relevant over a long period of time. People are always searching for certain queries over and over during a given period of time.
This is an opportunity for you to write blogs that provide valuable information to users, thus enabling increased blog viewers.
Boost your blogs with relevant high-authority internal links
Internal linking is the process of adding links to content from one page to another. How this works is that you add a link from a high-authority page within your website to another page that requires a boost. This practice has proven to be extremely effective and is a principle of SEO management.
Promote the blogs on various social media communities
Another interesting method to increase blog traffic is by sharing your blogs on all your existing social media profiles. Be it Facebook or Twitter, sharing your blogs on social media is a great way to bring your social media audience to your website.
You can put up a short description intriguing your viewers with a link to your blog. If you are thinking about how to increase your readership, this is one of the ways to do it.
Refresh and update your content with relevant information
Information is always evolving. What’s news today may not be relevant tomorrow. Therefore, the practice of keeping your content updated from time to time is essential in ensuring increased blog viewers. Content update is an integral part of content marketing strategy as well.
Repurpose your blog content to Twitter requirements
Converting your blog content into Twitter threads is one of the other ways to increase website traffic and witness an increase in blog traffic. How this works is that you can break down your blog posts into interesting synopsis, which you can post as Twitter threads to peak reader interest.
This will lead to a gradual increase in traffic toward your blog on your website.
Other tricks to increase blog traffic – How to increase readership
Here are some of the other tricks you can use to increase the readership of your blogs. All of the below-mentioned methods have shown positive outcomes and are among the best content marketing strategies businesses utilize.
- Write effective blog titles
- Include relevant photos with proper Alt texts
- SEO optimized blogs
- Add content-specific videos
- Write more guests posts
- Prepare an email list
- Contact bloggers or others whom you have mentioned in your blog
Write effective blog titles
This is one of the ways to grasp the reader’s attention. Long and confusing titles will push the viewer away. What you need is a short and intriguing title that piques the interest of the viewer.
An effective title goes a long way in encouraging the viewers to read the blog, which ultimately means increased website traffic.
Include relevant photos with proper Alt texts
Alt text is a description that describes the image. It’s extremely important to include topic-relevant images in the blog. Depending on the length of your content, dividing it using images is necessary and makes the content more appealing to the reader.
What’s also worth noting is that the images you include should have proper Alt text with topic-specific keywords. This is an integral part of the SEO strategy as well. Therefore, using images in your blogs is highly recommended.
SEO optimized blogs
Using keywords across your blog content is one of the ways to help bring more traffic to your website. Search engines are programmed to analyze and rank articles that have relevant keywords with easy and simple reading text.
Hence, integrating your content with all the relevant keywords is essential. However, the overutilization of keywords, or keyword stuffing, as it is known, is harmful to your blog and website. This practice is considered spam by SEO experts. Therefore, you can check if your content is SEO optimized by tools such as Surfer SEO.
Add content-specific videos
It’s just the images that are necessary but adding videos to your blogs also helps. The most prominent search engine, Google, owns the famous video platform YouTube. Therefore, sharing relevant videos on your blog content will substantially help increase website traffic.
Write more guests posts
This is another effective way of increasing traffic to your official site. Writing guest posts refers to the process of creating articles for other sites that have great traffic. Guest posts improve the authority of your site in the eyes of Google. You will get a higher ranking, thus increasing your website traffic.
What this does is that the reader who reads your guest posts is more likely to find a relevant link back to your website. This practice enables you to utilize the traffic of other sites, directing them to your website.
Prepare an email list
Send an email blast to all your current subscribers and other potential customers. This is possible by creating an elaborate email list. What’s also important to note is that the subject you mention in the email must be attention-grabbing.
You can include all your posts for the week in your email and send them out to all targeted subscribers. Following this practice is one of the tricks to increase blog traffic.
Contact bloggers or others whom you have mentioned in your blog
Reaching out to bloggers or influencers that you may have mentioned in your blog posts is also a great way to increase blog traffic. How this works is that the influencer you have tagged may share the post on his or her social media platforms or other mediums to reach their audience.
This audience is what your business needs. Getting a plug from a famous personality is always helpful.
How many blog posts to get traffic?
There is no exact or fixed number that you need to follow in terms of posting blogs to bring in more website traffic. Having said that, there are studies that show that posting 24 blogs can help increase traffic to your blog by 30%.
Maintaining consistency in blog uploads throughout the week is essential in bringing in an increase blog traffic.
Utilize these tricks to increase blog traffic
The above-mentioned are all proven methods that have helped increase blog traffic. Utilizing these techniques answers the question of how to increase readership substantially. The proper implementation of these methods will show you an increase in traffic to your site which can ultimately help bring greater conversions.