WatchMaestro is a luxury watch store in Dubai, UAE. They buy, sell and trade premium high-end watches from brands like Rolex, Patek Philippe, Audemars Piguet, Richard Mille and more. WatchMaestro collaborated with us for its branding and setting up its website and online store.
On top of that, we implemented the best SEO strategies to boost their traffic by 4500% and made them rank on Google for the most searched keyword – “luxury watches Dubai.” We also took care of their other digital marketing needs, which included social media management, photography, videography and more.
Challenges
Working with Watch Maestro was a great pleasure as it had a lot of features that needed some thorough research. The main features that posed a small challenge include a trade option, and a sell option. Both those options had some specific requirements but they both boiled down to having thousands of watches added in the database with all their proper information so the user can autofill their data by selecting a particular watch they want to sell or trade.
Strategy
To be able to achieve this goal, we had to look for credible resources that have all the watch data that we need. This meant we had to retrieve 50,000+ watches, with all their dial, color, case, bezel, brand, model, reference information. To do that, we wrote a custom scraper tool that goes to the internet, gets us this information, and compiles it into chunks of files where we will later use in our custom importer tool. We ended up with 64 files each containing 1,800 watches to be cleaned and imported.
Few weeks later, we had all the watches, but we need to clean the data to be able to showcase them on the website. This is where we wrote another tool to import the watches and clean all the data that contained missing information or had a duplicate somewhere in the other files.
After importing all those watches, we simply had to write the logic on the website to fetch all this data, and showcase it to the end user.
